Klaviyo Email Setup & Optimization for Shopify

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Capabilities

Account Setup & Audit

New account configured, or existing account reviewed for the flows you should have, the segments you don't, and the bounce rate that's quietly killing your deliverability.

Flow Architecture

Welcome series, browse abandonment, abandoned cart, post-purchase, win-back, replenishment. Mapped to your product cycle, not a generic ecom checklist.

Email Template Design

Branded, mobile-first templates that match your storefront — not Klaviyo defaults with your logo bolted on. Reusable blocks so your team can build campaigns without redesigning each one.

Segmentation & List Hygiene

Engagement-based segmentation, suppression of dead profiles, and proper handling of unengaged subscribers. The work that makes the rest of the program possible.

A/B Testing

Subject lines, send times, hero blocks, CTAs. Real tests with sample sizes that mean something, not 'we sent two and version B won.'

Campaign Calendar Planning

A monthly campaign cadence aligned to product launches, seasonality, and your team's bandwidth. Predictable enough to staff, flexible enough to react.

Deliverability & Domain Authentication

SPF, DKIM, DMARC, BIMI, sending domain warmup. The boring infrastructure that determines whether anyone reads your emails.

Shopify Integration

Server-side event tracking, product feed sync, price drop and back-in-stock automation. Klaviyo's value is the data — we make sure it's actually flowing.

Reporting & Optimization

Monthly read on flow revenue, campaign performance, list growth, and unsubscribe trends. With recommendations, not just charts.

Pop-ups & Sign-up Forms

On-site capture that grows your list without breaking the browsing experience. Properly targeted, tested for conversion, suppressed for repeat visitors.

FAQs

We're on Mailchimp — should we migrate to Klaviyo?

If you're on Shopify, yes. Klaviyo's Shopify integration is significantly deeper, the flow automation is more powerful, and the segmentation logic is built for e-commerce. Mailchimp is a fine general-purpose email tool; Klaviyo is purpose-built for stores.

What kind of revenue lift should we expect from email?

Industry benchmark for healthy DTC brands is 25–35% of revenue attributed to email. If you're below 10%, the upside from foundational work (flows, segmentation, design) is significant. We won't guarantee a number — anyone who does is selling you something.

Do you handle ongoing campaign sends, or just setup?

Setup and architecture is our primary service. Ongoing campaign management can be bundled into a Brand Lift retainer or handled by your team after we train them. We don't run email as a standalone managed service.

How long does a Klaviyo setup take?

Foundational setup (welcome flow, abandoned cart, post-purchase, win-back, branded templates, segmentation): 3–4 weeks. Account audits and partial setups: 1–2 weeks.

How does this integrate with our Shopify store?

Klaviyo connects natively via the Shopify integration: product feeds, customer data, order events, abandoned carts. We configure server-side event tracking for accuracy and set up the technical foundation properly so the data is actually clean.

What about SMS?

Klaviyo supports SMS natively. We can configure it as part of the setup if it's a fit for your customer base — but SMS is not a 'free additional channel,' it has its own strategy and compliance requirements. We'll be honest about whether it makes sense for you.

What if we're not on Shopify?

Klaviyo works with WooCommerce, BigCommerce, Magento, and via API with custom stacks. The Shopify integration is the deepest, but Klaviyo is still a strong choice for any e-commerce platform.

How do you measure success?

Flow revenue, campaign revenue, list growth rate, engagement rate, deliverability metrics, and total email-attributed revenue as a percentage of overall revenue. We report monthly with plain-language commentary, not just a screenshot of Klaviyo dashboards.

Capabilities

What's Included?

Account Setup & Audit

New account configured, or existing account reviewed for the flows you should have, the segments you don't, and the bounce rate that's quietly killing your deliverability.

Flow Architecture

Welcome series, browse abandonment, abandoned cart, post-purchase, win-back, replenishment. Mapped to your product cycle, not a generic ecom checklist.

Email Template Design

Branded, mobile-first templates that match your storefront — not Klaviyo defaults with your logo bolted on. Reusable blocks so your team can build campaigns without redesigning each one.

Segmentation & List Hygiene

Engagement-based segmentation, suppression of dead profiles, and proper handling of unengaged subscribers. The work that makes the rest of the program possible.

A/B Testing

Subject lines, send times, hero blocks, CTAs. Real tests with sample sizes that mean something, not 'we sent two and version B won.'

Campaign Calendar Planning

A monthly campaign cadence aligned to product launches, seasonality, and your team's bandwidth. Predictable enough to staff, flexible enough to react.

Deliverability & Domain Authentication

SPF, DKIM, DMARC, BIMI, sending domain warmup. The boring infrastructure that determines whether anyone reads your emails.

Shopify Integration

Server-side event tracking, product feed sync, price drop and back-in-stock automation. Klaviyo's value is the data — we make sure it's actually flowing.

Reporting & Optimization

Monthly read on flow revenue, campaign performance, list growth, and unsubscribe trends. With recommendations, not just charts.

Pop-ups & Sign-up Forms

On-site capture that grows your list without breaking the browsing experience. Properly targeted, tested for conversion, suppressed for repeat visitors.

FAQs

Still have Questions?

We're on Mailchimp — should we migrate to Klaviyo?

What kind of revenue lift should we expect from email?

Do you handle ongoing campaign sends, or just setup?

How long does a Klaviyo setup take?

Foundational setup (welcome flow, abandoned cart, post-purchase, win-back, branded templates, segmentation): 3–4 weeks. Account audits and partial setups: 1–2 weeks.

How does this integrate with our Shopify store?

What about SMS?

What if we're not on Shopify?

Klaviyo works with WooCommerce, BigCommerce, Magento, and via API with custom stacks. The Shopify integration is the deepest, but Klaviyo is still a strong choice for any e-commerce platform.

Klaviyo Email Marketing

Overview

Related Work

Capabilities

What's Included?

FAQs

Still have Questions?

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