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Metamensaje®
Klaviyo Email Marketing
E-Commerce Development
BioRepublic engaged Metamensaje on a multi-year retainer to support its Shopify operation across theme work, email systems, and recurring content. The partnership replaced one-off project rounds with a continuous build-and-iterate workflow held to predictable monthly capacity.
BioRepublic is a direct-to-consumer skincare brand selling on Shopify, with a growing product catalog and an active customer community in the U.S. market.
Challenge
A growing DTC skincare brand running on Shopify needed a continuous partner rather than discrete project work. New collections, campaign assets, theme refinements, and Klaviyo flows had to ship reliably without rebuilding the workflow each time. The brand also needed a design system that held up across the storefront, email, and ad creative as the catalog expanded.
Services
Approach
A retainer structured around a shared backlog and predictable monthly capacity. Each month began with prioritization against revenue events, launches, and content calendars, with design, theme development, and email production drawing from the same queue. Work moved through staging environments and the brand's team reviewed before each deploy.
Outcome
Sustained Shopify Growth Through an Ongoing Creative Partnership
BioRepublic operated a continuous storefront rather than a static one — new flows, content, and product launches deployed in short cycles. The brand's internal team retained editorial control over day-to-day changes, and the design system stayed consistent across email, ads, and the store as the catalog grew.
