Design and build in one senior team
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Sites your team can actually run
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Custom builds, not template reskins
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Engineered for what you actually sell
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Web Design & Development
Klaviyo Email Marketing
Overview
Kaefam Labs needed a cleaner e-commerce structure, clearer product content, and a visual system that could support multiple wellness products without overcomplicating the storefront.
Kaefam Labs is a wellness brand operating in the personal care category, part of a broader family group of brands.
Challenge
A new brand system without a coherent place to apply it. Kaefam Labs had updated its identity but its existing web presence didn't reflect the change, and the internal team couldn't update copy or imagery without engineering help. The site needed to do two jobs at once: function as a brand application surface and as an editable product catalog the team could maintain over time.
1|https://metamensaje.nyc3.cdn.digitaloceanspaces.com/projects/kaefam-labs/kaefam-labs-1.mp4, 4|https://metamensaje.nyc3.cdn.digitaloceanspaces.com/projects/kaefam-labs/kaefam-labs-4.mp4, 13|https://metamensaje.nyc3.cdn.digitaloceanspaces.com/projects/kaefam-labs/kaefam-labs-13.mp4,
Deliverables
Approach
A short, scoped Webflow engagement structured around a brief-and-benchmark phase, design with two review rounds, and development with weekly progress checkpoints. Webflow's native CMS was selected for editorial autonomy after launch, with training included in the scope so the team could publish without ticket dependence.
Outcome
Translating a New Brand Identity Into a Self-Manageable Product Site
The Kaefam Labs team gained direct editorial control over the site and a CMS structured around how the brand actually publishes — products, sections, and content blocks they own. The site now functions as a working application of the brand identity rather than a static interpretation of it.
Services
Website Design
Webflow Development
Industry
Beauty & Wellness
Year
2025
