Ongoing Brand & Digital Partnership

A retained team for everything the brand touches.

Six vendors for six channels is how a brand comes apart. The partnership puts them under one direction, with reserved monthly capacity and a quarterly plan.

The first 90 days

  • Month one, the audit and the Brand System file: what exists, what is drifting, what the backlog is.
  • Months two and three, the first priority project (identity, site, store, campaign system or channel redesign), scoped and priced as a defined project.
  • From month three, reserved capacity against launches, campaigns and platform work, with a quarterly direction session.

Who you meet

  • Lucas on direction and scope.
  • The designer and the developer on the work.
  • One channel, no account manager.

Who Is It For

A retained, founder-led team for brands that need the website, store, campaigns, email, social, advertising creative, and marketplace content to move together. We audit what exists, complete the first substantial priority, then hold monthly capacity against launches, campaigns, and platform work, with quarterly direction so the system keeps up with the business.

Ideal Fit

For brands with traction whose channels are drifting apart: site, store, email, social, and marketplace each handled by a different vendor, or not at all. DTC, editorial, professional services. Not for pre-revenue businesses.

Typical Timeline

First priority project (scope-dependent) + reserved monthly capacity thereafter, three-month initial commitment

How This Works

  • Foundation: Audit of the current brand, channels, systems, calendar, and backlog.
  • First priority: The initial substantial project: identity, website, store, campaign system, or channel redesign. Scoped and priced as a defined project, 50% deposit.
  • Ongoing capacity: Reserved monthly hours across design, content, website, commerce, email, social, ads, and Amazon. Three-month initial commitment, billed monthly in advance.
  • Quarterly direction: Priorities, performance, upcoming launches, system gaps.
  • Exit: Cancellable with 30 days' notice after the initial three-month commitment. Full ownership of all assets, accounts, and documentation.

Core Services

Marketing Websites

Editorial-grade websites your team can update without filing a ticket. Built on Webflow with content models that match how you work, clean CMS structures, and performance that holds as you scale. For founders, marketers, and operators who'd rather ship updates than wait for them.

E-Commerce Development

A Shopify or TiendaNube storefront engineered for the products you sell. Full builds, deep theme work, custom Liquid sections, and app integrations (Klaviyo, PowerReviews, reviews, subscriptions), set up so your team can launch collections, run promotions, and iterate without breaking the stack. For DTC brands past the template stage.

Klaviyo Email Marketing

Klaviyo systems that drive revenue. We architect flows (welcome, browse abandon, post-purchase, win-back), design templates that match your storefront, and clean up segmentation so the right message reaches the right list. For Shopify brands where email should carry more of the revenue.

Brand Strategy & Identity

Positioning, audience, voice, and visual identity, settled before anything gets designed. We run the strategy that tells the site, the store, and the email system what to say, and build the identity system that carries it: messaging hierarchies, visual identity, art direction your producers can execute. For brands that need the thinking and the system it ships in.

What You Get

  • Campaign planning and creative systems
  • Social and ad creative production
  • Email campaigns and flow iteration
  • Website and storefront updates, landing pages
  • Amazon brand content and product launch toolkits
  • Design-system expansion, reporting, and prioritization

Capabilities

What's Included?

Discovery & Brand Foundations

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Website Design & Build

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Klaviyo Email System

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Launch Support

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Monthly Iteration Retainer

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Analytics & Reporting

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Strategic Office Hours

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Quarterly Reviews

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Roadmap Planning

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FAQs

Still have Questions?

What's the difference between an Ongoing Partnership and hiring an agency for a website?

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How long is the commitment, and can I cancel?

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What if I just want the launch, not the retainer?

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Who owns the work?

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What does the retainer do month-to-month?

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How do you price the engagement?

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Do you work with founders who don't have a brand yet?

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What kinds of brands is this for?

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What's not included?

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How quickly can we start?

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