Brand Lift Partnership

A partner for the work after launch, not a vendor for the work before it.

Who Is It For

A launch-and-retainer engagement for brands that need a partner, not a vendor. We run the launch — website, email, brand-aligned systems — then stay on monthly to iterate based on what the data and your team are learning. For founders who've stopped asking "who builds this" and started asking "who stays."

Ideal Fit

For founder-led brands at the stage where the business is real (revenue, users, signal) but the digital presence is lagging. DTC, SaaS, professional services, editorial. Not for pre-launch or pre-revenue businesses looking for cheap MVP work.

Typical Timeline

4–6 month launch + 6+ month retainer (month-to-month after initial commitment)

Investment

Launch fee scoped per engagement (typically $10,000–$25,000+) plus monthly retainer ($1,500–$3,000+). Specific numbers depend on scope.

How This Works

  • Phase 1 — Launch (4–6 months): Discovery, Brand Foundations Workshop, website design and build, Klaviyo email system, NotionOS setup. Fixed launch fee, 50% deposit to start.
  • Phase 2 — Retainer (6+ months, month-to-month): Dedicated monthly hours for iteration, new pages, email campaigns, optimization, office hours, quarterly reviews.
  • Pricing: Launch fee scoped per engagement; monthly retainer billed in advance. USD wire/ACH.
  • Exit: Retainer cancellable with 30 days' notice after the initial 6-month commitment.

What's Included

Web Design & Development

Editorial-grade websites your team can update without filing a ticket. Built on Webflow with content models that match how you work, clean CMS structures, and performance that holds as you scale. For founders, marketers, and operators who'd rather ship updates than wait for them.

E-Commerce Development

A Shopify or TiendaNube storefront engineered for the products you actually sell. Full builds, deep theme work, custom Liquid sections, and app integrations (Klaviyo, PowerReviews, reviews, subscriptions) — set up so your team can launch collections, run promotions, and iterate without breaking the stack. For DTC brands past the template stage.

Klaviyo Email Marketing

Klaviyo accounts that actually drive revenue, not just send mail. We architect flows (welcome, browse abandon, post-purchase, win-back), design templates that match your storefront, and clean up segmentation so the right message reaches the right list. For Shopify brands where email should be doing more of the heavy lifting.

NotionOS — Operations System Design

One Notion workspace that runs your operation — clients, projects, tasks, finances, team docs — linked by the relationships your business actually has. Built around how you already work, not a generic template you'll abandon in three months. For studios, agencies, and small teams that have outgrown spreadsheets and want to stop paying for seven SaaS subscriptions.

What You Get

  • Live website built on Webflow with documented CMS
  • Klaviyo account with foundational flows, branded templates, and segmentation
  • NotionOS workspace configured for your team's workflow
  • Monthly iteration sprints with reporting
  • Strategic office hours and quarterly reviews
  • Full ownership of all assets, accounts, and documentation

Capabilities

Discovery & Brand Foundations Workshop

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Website Design & Build

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Klaviyo Email System

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NotionOS Setup

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Launch Support

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Monthly Iteration Retainer

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Analytics & Reporting

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Strategic Office Hours

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Quarterly Reviews

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Roadmap Planning

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FAQs

What's the difference between a Brand Lift Partnership and just hiring an agency for a website?

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How long is the commitment, and can I cancel?

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What if I just want the launch, not the retainer?

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Who owns the work?

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What does the retainer actually do month-to-month?

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How do you price the engagement?

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Do you work with founders who don't have a brand yet?

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What kinds of brands is this for?

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What's not included?

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How quickly can we start?

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Recent Work