Creative Labs

A brand house running multiple DTC labels faced a coherence problem. Each brand needed its own Shopify storefront with a distinct identity, but stitching together separate vendors per brand would have produced inconsistent build quality, fragmented design systems, and no shared improvement path. The house also needed an umbrella corporate site that tied the labels together for retail and partnership audiences. One partner had to build all of it and then keep improving the stores as the brands learned what converted.

A single partnership covering build and iteration across the portfolio. Metamensaje developed three Shopify storefronts to each brand's identity, designed and built the Creative Beauty Brands umbrella site in Webflow, and then folded all three stores into a three-month continuous-improvement retainer. Storefront work drew from one prioritized backlog so improvements, fixes, and campaign support shipped across brands without re-scoping each engagement.

• Three Shopify theme builds — BLVD&CO, Keracolor, and Aluram
• Creative Beauty Brands umbrella marketing site, designed and built in Webflow
• Shared cross-brand design and component approach for consistency
• Three-month continuous-improvement retainer across all three storefronts
• Unified backlog with monthly capacity allocated against launches and learnings
• Staging-first deploys with brand-side review

Creative Beauty Brands operates three Shopify storefronts and a Webflow corporate site under one partner, with a consistent build standard across labels. The continuous-improvement retainer kept the stores evolving after launch — refinements and campaign support shipped in short cycles rather than waiting for the next project round.