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Metamensaje®
E-Commerce Development
Klaviyo Email Marketing
Toro Blanco engaged Metamensaje on a sustained Shopify and Klaviyo retainer covering theme development, email systems, and recurring campaign production. The partnership operates as continuous monthly capacity rather than discrete project handoffs.
Toro Blanco is a direct-to-consumer brand running on Shopify with an ongoing campaign calendar and an active Klaviyo email program.
Challenge
A DTC brand running on Shopify needed a continuous partner rather than discrete project work. Theme updates, new collections, campaign assets, and Klaviyo flows had to ship reliably across recurring revenue events without rebuilding the workflow each cycle. The brand also needed a design system that held up consistently across the storefront, email, and ad creative as the catalog expanded.
Services
Approach
The engagement is structured as a unified backlog across design, Shopify development, and Klaviyo, with monthly capacity allocated against the brand's launch and campaign calendar. Storefront updates and email production share the same queue, keeping the brand's visual system and messaging aligned across surfaces as the catalog and audience evolve.
Outcome
An Ongoing Shopify and Klaviyo Partnership for a Product-Led Brand
Toro Blanco operates a continuous storefront with theme work, content, and email systems shipping in short cycles. The brand's internal team retains editorial control over day-to-day updates, and the design system stays consistent across storefront, email, and ad surfaces as the catalog grows.
