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E-Commerce Development
Klaviyo Email Marketing
SmileSip launched as a category-creating product — an oral-health drink mix with clinically studied ingredients. Metamensaje runs its full-funnel brand-lift program — storefront, social, paid media, and email — under the same agency partnership structure as Protecticoat, built to test and refine the brand's category-creation story in tight cycles.
Overview
SmileSip is the first oral health drink of its kind — developed to support everyday oral wellness and especially helpful for patients managing dry mouth. With scientifically proven ingredients and no artificial fillers, it's a real solution that fits real lives.
SmileSip is a U.S.-based functional beverage brand. Its lead product is an oral-health drink mix formulated with clinically studied ingredients, positioned at the intersection of dental care and everyday hydration.
Challenge
SmileSip is creating a new product category. "Oral health drink" has no existing retail shelf, no obvious DTC comparable, and no established consumer vocabulary. The brand had to educate first-time visitors on what the product is and why it works while still converting repeat buyers — and it needed every channel pulling in the same direction. A storefront alone couldn't carry that; the brand needed coordinated web, social, paid, and email working from one message.
Deliverables
Approach
A brand-lift model: one team across storefront, social, paid media, and email, working from a shared backlog. Capacity is allocated monthly against launch milestones and learning cycles, so storefront updates and campaign production stay aligned as the brand iterates on its category-creation story.
Outcome
Full-Funnel Brand Lift for a Category-Defining Wellness Brand
SmileSip operates a coordinated funnel that can be re-aimed campaign by campaign as the brand learns what resonates. Education, product framing, and acquisition paths evolve together in short cycles rather than requiring redesign-scale work each time the brand tests a new angle.
Services
Website Design
Social Media
Paid Media
Email Marketing
Industry
E-Commerce / DTC
Year
2026
