SmileSip

SmileSip is a U.S.-based functional beverage brand. Its lead product is an oral health drink mix formulated with clinically studied ingredients, positioned at the intersection of dental care and everyday hydration.

SmileSip is creating a new product category. "Oral health drink" has no existing shelf in retail, no obvious comparable in DTC, and no established consumer vocabulary. The storefront had to educate first-time visitors on what the product is, who it's for, and why it works, while also serving repeat customers who already understood the value proposition. A single static launch site couldn't carry that load — the brand needed a system that could test messaging, refine PDPs, and run campaigns in tight cycles.

The engagement runs as a fair-use capacity retainer: a unified queue across design, Shopify development, Klaviyo, and content, with monthly capacity allocated against launch milestones and learning cycles. Storefront updates and email production share the same backlog, keeping messaging and visual systems aligned across surfaces as the brand iterates on its category-creation story.

• Shopify theme customization on Dawn-based architecture
• PDP design with education-forward structure
• Klaviyo flow architecture and ongoing campaign design
• Landing pages for promotion, education, and content marketing
• Performance, SEO, and pixel coverage

SmileSip operates with a storefront and email system that can be re-aimed campaign by campaign as the brand learns what resonates. Educational content, product framing, and conversion paths evolve in short cycles rather than requiring redesign-scale work each time the brand tests a new angle.