Detreva Agency

An agency scaling its client portfolio faces a structural tradeoff — pooled production capacity creates competition between client work, where one account's bigger month cannibalizes another's delivery. Detreva needed predictable per-client quality without growing internal overhead, plus a partner who could embed deeply in each brand's context rather than constantly ramping up from scratch.

A per-client dedicated production lane model rather than pooled capacity. Each client engagement runs as its own lane with reserved hours, a weekly sprint rhythm, defined SLAs (same-day response, 2–4 business day standard turnaround), and transparent hours reporting by role. Lanes scale across tiered capacity bands so the agency can right-size each engagement to actual volume.

• Reserved monthly capacity per client lane (not pooled)
• Weekly sprint planning with confirmed priorities and tradeoffs
• Defined SLA: same-day response, 2–4 day standard turnaround
• Tiered capacity (GROWTH / SCALE / FULL LANE) with multi-lane discounts
• Monthly recap with hours summary, deliverables shipped, overages, and blockers

Detreva operates dedicated production capacity per client without scaling internal headcount. Each lane delivers against defined SLAs (90%+ on-time delivery, ≤2 revision rounds per asset, 80–100% capacity utilization), and the model scales horizontally — new clients become new lanes without degrading existing ones.