Casa Proyecto

An art gallery needed both a coherent brand identity and a digital surface that applied it credibly. The site had to present exhibitions, artists, and works with editorial weight; the identity had to read as contemporary without dating quickly; and the two had to function as a single system, not a brand pasted over a generic template.

A combined identity and web engagement with the brand work informing the site architecture from the start. Visual identity, typography, and color systems were developed alongside the WordPress build so the site functioned as the gallery's first and most rigorous application of the new brand. The CMS was modeled around exhibitions, artists, and works, with consistent templates the team could extend.

Casa Proyecto operates with a coherent brand identity and a WordPress site that applies it across exhibitions, artist pages, and editorial content. The gallery's team manages the catalog directly, and the brand system stays consistent across surfaces as the program evolves.