Bohemian Groove

Bohemian Groove needed a website that worked as both an editorial brand presence for a record label and a functional storefront for selling music and merchandise. The build combined Webflow's editorial flexibility with Shopify's commerce mechanics, stitched together so the experience reads as one site.

Bohemian Groove operates a single brand experience built on two purpose-fit platforms. Editorial updates — new releases, artist features, label news — ship through Webflow without touching the commerce layer; product changes happen in Shopify without affecting the brand pages. The team manages both directly.