Design and build in one senior team
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Sites your team can actually run
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Custom builds, not template reskins
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Engineered for what you actually sell
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Web Design & Development
Masetto Art Advisory is an art advisory practice led by Flavia Masetto, working with collectors across Latin America, Europe, and North America on modern and contemporary collections — acquisition, long-term strategy, documentation, and conservation. The practice also runs Piso 11, a pop-up exhibition initiative.
Challenge
An advisory practice sells judgment, not inventory. There is no product catalog to organize the site around — credibility has to come from the collections built, the press record, and the exhibition programme, presented with enough restraint that the art itself carries the page rather than the interface. The scope was also deliberately compressed: a single week from start to launch, which ruled out anything that couldn't be built cleanly the first time. Whatever shipped had to be maintainable by the practice afterward, since collections and press accumulate continuously.
1|https://metamensaje.nyc3.cdn.digitaloceanspaces.com/projects/flavia-masetto/flavia-masetto-1.mp4, 4|https://metamensaje.nyc3.cdn.digitaloceanspaces.com/projects/flavia-masetto/flavia-masetto-4.mp4,
Deliverables
Approach
A tightly scoped Webflow build organized around services, collections, and the Piso 11 exhibition programme, with a CMS behind the collections and press sections so entries can be added as the practice's record grows. Layouts were kept typography-led and image-forward, giving the work room without competing with it. The one-week scope was met by working from a fixed information architecture agreed up front rather than iterating structure during the build.
Outcome
A Webflow Site for an Art Advisory Practice
Masetto Art Advisory operates a Webflow site the team can update directly as the practice evolves.
Services
Website Design
Webflow Development
Industry
Arts & Culture
Year
2025
