Matambre

A gastronomic publication that needed to work as a real magazine, not a static brand page. Each article carries its own structure, imagery, and editorial weight; the catalog grows continuously; and the team needed to write, edit, and publish without engineering involvement at every step. The site also had to read as a designed editorial object in its own right — typography-led, generous with photography, contemporary.

A WordPress build organized around the article catalog as the primary CMS collection, with templates designed to carry long-form editorial content cleanly. Information architecture was structured around sections, articles, and contributors — the way the team actually publishes — with custom interactions that reinforced the editorial tone without overpowering the content. The engagement ran across a brief, editorial audit, design across two review rounds, and build.

Matambre publishes on its own schedule with the editorial team writing, editing, and posting directly through the CMS. The template system keeps the archive coherent as it grows, and each article reads as a deliberate editorial object rather than a generic CMS post.