Matambre

Matambre is a gastronomy-focused editorial project — a journal and magazine covering food culture, with an active publishing program. The site functions as both brand presence and ongoing publication.

A gastronomic publication that needed to work as a real magazine, not a static brand page. Each article carries its own structure, imagery, and editorial weight; the catalog grows continuously; and the team needed to write, edit, and publish without engineering involvement at every step. The site also had to read as a literary object in its own right — typography-led, generous with photography, contemporary.

A Webflow build organized around the article catalog as the primary CMS collection, with templates designed to carry long-form editorial content cleanly. Information architecture was structured around how the team actually publishes — sections, articles, contributors — with custom interactions that reinforced the editorial tone without overpowering the content.

• Brief, competitive benchmark, and editorial audit
• Information architecture centered on the article catalog
• Visual design with two review rounds
• Webflow CMS modeling for articles, sections, and contributors
• Custom-coded interactions and typographic detail
• Editor training and post-launch support window

Matambre publishes on its own schedule with the editorial team writing, editing, and posting directly through the CMS. The template system keeps the archive coherent as it grows, and each article reads as a deliberate editorial object rather than a generic CMS post.