Design and build in one senior team
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Sites your team can actually run
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Custom builds, not template reskins
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Engineered for what you actually sell
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E-Commerce Development
Protecticoat runs a full-funnel brand-lift program with Metamensaje — storefront design, social content, paid media, and email — delivered as one of the brands under the Detreva agency partnership. The work operates as continuous capacity across channels rather than separate vendor engagements.
Overview
Protecticoat is a DTC brand in the protective-coating category, scaling through a single coordinated funnel — storefront, social, paid, and email — under an agency partnership rather than one-off projects.
Protecticoat is a direct-to-consumer brand in the protective-coating category, served as one of the brands within Metamensaje's Detreva agency partnership.
Challenge
A growing DTC brand needed coherent growth across the funnel — a storefront that converts, social that builds awareness, paid media that drives acquisition, and email that retains. Running those as separate vendors fragments the brand voice and multiplies coordination overhead. Protecticoat needed one team holding all of it, working from a single view of the brand.
Deliverables
Approach
A brand-lift model: one team across storefront, social, paid media, and email, working from a shared backlog under the Detreva partnership lane. Messaging and visual systems stay aligned across surfaces because the same team produces them, and capacity is allocated monthly against campaigns and launches.
Outcome
Full-Funnel Brand Lift Delivered Through an Agency Partnership
Protecticoat operates a full-funnel presence produced by a single team — storefront, social, ads, and email moving in step. Messaging and creative stay coherent across channels, and the program iterates campaign by campaign rather than rebuilding per engagement.
Services
Website Design
Social Media
Paid Media
Email Marketing
Industry
E-Commerce / DTC
Year
2025
