Not So Serious

A design studio site has to do two things at once: present the studio's work with the same level of craft as the work itself, and stay maintainable as the catalog grows. The team needed full editorial control over new projects — adding case studies, updating disciplines, refining presentations — without engineering involvement at every step.

A Webflow build organized around the project catalog as the primary CMS collection, with templates designed to carry image-heavy case studies cleanly. Information architecture was structured around project, discipline, and client, with custom interactions reinforcing the studio's tone without competing with the work itself.

Not So Serious operates a Webflow portfolio site the team manages directly, with case study templates that hold up across different kinds of work and a CMS structure that scales with the studio's catalog.