E-Commerce Development

KING

About

KING

KING is a DTC apparel brand. Brand design was led by Departamento; Metamensaje delivered the Shopify build.

Challenge

An apparel brand launching online needed a storefront that loaded fast, presented the product visually, and supported future expansion without theme rebuilds. The team needed full editorial control after launch — adding products, editing copy, and adjusting layouts without filing tickets.

Deliverables

  • Custom Shopify theme, responsive across desktop and mobile
  • Modular section system for page composition
  • Performance and SEO optimization at build time
  • Initial catalog load and admin configuration
  • Video tutorials and editor training
  • Limited support for the first 3 months

Approach

A Shopify build delivered in collaboration with the brand's design partner. The theme was structured around modular Liquid sections so the team could compose pages by combining blocks rather than requesting new code for each variation. Performance and SEO were treated as build-time requirements, not post-launch fixes.

Outcome

A Modular Shopify Storefront for a Modern Apparel Brand

KING launched on a Shopify foundation the internal team can extend without engineering involvement. The modular section system gives the brand room to add product lines, campaigns, and editorial content over time without needing to revisit the theme code.

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Partner Agency

Departamento

Services

Shopify Development

Industry

E-Commerce / DTC

Year

2025

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